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Marketing

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4 minutes ago, TuTigers2012 said:

Like maybe market/advertise tomorrows game even 1/8th of what they did for the Villanova game. 

Maybe we should be in charge?

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Surprise surprise, looks like the aren't expecting a large crowd this weekend..  Another marketing fail... I'm all for the band and they work hard too (wish they would not play the same songs every year for over a decade now but), but its a homecoming football game, why is the only graphic not showing a Towson football player???!!! 

 

 Towson Athletics as a group, DO BETTER

image.thumb.png.7a90b41341018c47f6f60b9b6624788a.png

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Maybe they are going with the Dan Snyder business model where you assume that the fans from the away team will fill the stadium to keep it from looking empty.

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50 minutes ago, TuTigers2012 said:

Surprise surprise, looks like the aren't expecting a large crowd this weekend..  Another marketing fail... I'm all for the band and they work hard too (wish they would not play the same songs every year for over a decade now but), but its a homecoming football game, why is the only graphic not showing a Towson football player???!!! 

 

 Towson Athletics as a group, DO BETTER

image.thumb.png.7a90b41341018c47f6f60b9b6624788a.png

“Not expecting a large crowd “ and you Base that comment on what information ?

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6 minutes ago, RundaPower said:

“Not expecting a large crowd “ and you Base that comment on what information ?

Based off the fact that they are moving a large tailgate event to the regular parking lot. One that had spots available last weekend 10 minutes prior to kick off... and the fact that if you look at the ticket map there are still a ton left there.

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2 hours ago, TuTigers2012 said:

Based off the fact that they are moving a large tailgate event to the regular parking lot. One that had spots available last weekend 10 minutes prior to kick off... and the fact that if you look at the ticket map there are still a ton left there.

The new practice facility has necessitated a move to Lot 20. Lot 20 is primarily used for administration and Presidential events. Can’t cook or have people ruining the new rug.

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14 hours ago, RundaPower said:

The new practice facility has necessitated a move to Lot 20. Lot 20 is primarily used for administration and Presidential events. Can’t cook or have people ruining the new rug.

Practice facility in the middle of campus? Huh. what are you talking about?  

 

it was moved from middle of campus to a lot.

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Yes,  because they realized having the gathering so far away from the stadium would not be a great idea.  Traditionally, this was held on the lower practice fields.

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1 hour ago, RundaPower said:

Yes,  because they realized having the gathering so far away from the stadium would not be a great idea.  Traditionally, this was held on the lower practice fields.

It took them until 5 days before to “realize that”... even for Towson that’s suspect at best. 

But to my real original point what the hell is with the marketing 

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Marketing is the least of the concerns.  You could be placing Hillary Clinton-sized ad buys and it would not move the needle.  Marketing is treating the symptom and not the disease, which is dumping millions of dollars into a football program that has no ROI for the University.  The students are apathetic, the alumni do not engage, and Baltimore City has not clue one that anyone other than "Joe Flacco's Brother" is on the team. But I am sure someone will educate us about the major value of being on the Sun Sports Section page 6, right next to the Oil Change and Massage Ads.

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