It was the biggest college football game this week.

17,000,000 viewers tuned in, which means big money.

The money behind Ohio State and Michigan football programs.

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Ohio State's athletic department produced $251,000,000 in revenue this past year ~$47,000,00 coming from… pic.twitter.com/VuYhQFsz2o

— Jacob Turner (@TheJacobTurner) November 26, 2023