I attended TU about the same years you did. I was also apart of that marketing team. We definitely had the tools that made it easy to market sports but we also put in work work. We contacted every football alum with letters and calls to assure they attended the Lehigh game. We were miles better than what we have now. We hit endless community events, had a social media plan, and put docs page to use. We had a presence on campus with posters, fliers, and player participation. Sports had a slight increase in attendance before the winning. We had great leaders too, Mike Hollis was an engine. It shows because he’s worked in the NBA with the nets and is now working in the NHL. As soon as he left I started to see marketing decisions that made zero sense. Waddell came and we went into overdrive, he didn’t play around but was great. He once sent an intern home for wearing Terp gear and I loved it. The Waddell & Hollis combo was unmatched.