I’ve always kept this on the hush but I was apart of the marketing team that increased attendance and sold out the Lehigh game.
Wadddell and Mike Hollis had a vision and we did effective marketing. Waddell sent letters out and had us attending events in places where there were possible alumni. We worked nights, weekends, and in the rain. We also pushed the needle with campus promoting which included having the players market too. I pushed for them to not implement the ticket and one card switch because some students such as myself didn’t have time to go pick up a ticket. Behind the scenes Waddell and Mike Hollis knew what it took to bring people in. We also had a very engaged intern and undergrad intern team. After our team graduated and Mike Hollis was offered by the Brooklyn Nets it started to slide. Waddell left the same year. We were very active on the CAA forums and took all good ideas and brought them to life if we could.
The Doc page on Facebook played a huge part in getting students but they have done away with that too. We used every outlet possible to bring people in and it worked. I don’t see this anymore.